MediaNova
Medianova is the biggest content delivery network (CDN) and streaming cloud services provider in Turkey, the Middle East and Africa, working for brands as diverse as Microsoft, Unilever, Roche, Riot Games, Turkcell, eBay and Coca Cola. Its success in these fast-growing markets for online digital services is founded on how Medianova can match increasing use of the Internet and offer the fastest access and streaming of richer multimedia content for its customers. Independent analytic monitoring of how its network and cloud services are performing is crucial to how Medianova grows business and continually improves services for its customers.
Medianova partnered with Catchpoint to:
- Conduct and compare tests from multiple regions where their customers are based.
- Ensure they meet their SLA requirements with their customers.
- Test network speed and latency of different third-party providers.
- Provide neutral third-party analysis to validate their service delivery with customers and prospects.
Customers need to see more and more about why you’re good, where you are good, and have truly independent metrics of how well their digital delivery is performing against the accepted norms. Being a cloud platform provider, our team needs to see where we are doing well and where we can improve to deliver even better value to customers in fast-growing markets. Gaining these insights can only be done with analytical monitoring that’s truly international and lets us drill down into network performance issues. This is where Catchpoint steps in for us as we look to become a major force in cloud streaming services.
Problem
Medianova's success in these fast-growing markets for online digital services is founded on how Medianova can match increasing use of the Internet and offer the fastest access and streaming of richer multimedia content for its customers. Independent analytic monitoring of how its network and cloud services are performing is crucial to how Medianova grows business and continually improves services for its customers.
"Customers need to see more and more about why you’re good, where you are good, and have truly independent metrics of how well their digital deliveryis performing against the accepted norms. Being a cloud platform provider, our team needs to see where we are doing well and where we can improve to deliver even better value to customers in fast growing markets. Gaining these insights can only be done with analytical monitoring that’s truly international and lets us drill down into network performance issues. This is where Catchpoint steps in for us as we look to become a major force in cloud streaming services," says Serkan Sevim, CEO at Medianova.
Availability and web performance is essential to Medianova’s customers. The first goal is 100% availability followed by then ensuring access and streaming is extremely fast.
In new growth markets like Eastern Europe and the Middle East, the surge in demand for online ecommerce and content has been hindered by problems with availability and latency. Medianova tackles this problem with cloud hosting and site acceleration services, enabling faster load times and better end user experiences especially in ecommerce. For example it is calculated that a one second delay in page loading means seven percent less conversions.
By running a major cloud business with many services, Medianova needs to be able to monitor the health and performance of all its products from all perspectives. Investing in performance analytics is a strategic consideration for the business. However, as its business expanded internationally, Medianova realized it needed to further expand and enhance how it monitored its performance to understand how to enhance its operations as well demonstrate to prospective clients how Medianova could deliver a better service.
Solution
In looking to add a new perspective to how it already monitored performance using other tools, Medianova chose the Catchpoint platform because of how it allowed Medianova to monitor performance of its cloud platforms from anywhere in the world.
Catchpoint has more monitoring nodes deployed around the globe than other digital experience monitoring (DEM) tools, and the nodes’ wider geographic spread supports how Medianova is looking to grow its business across the regions in which it operates. For example, Medianova can access nodes in Turkey, Romania, Poland, Egypt, Saudi Arabia, Iran, Dubai, Kenya, Uganda, and South Africa to monitor and analyze local customer quality of digital experience.
The monitoring tools have become an integral part of the sales and business development processes within Medianova. They use Catchpoint as a trusted, objective third-party resource to show existing and potential customers about how Medianova’s cloud services are performing. The research and development team also use Catchpoint to analyze how and where systems and services can be improved.
Results
Adding Catchpoint to their observability efforts has expanded the visibility that Medianova has of how its cloud platforms and products are performing internationally. New POP locations are identified with 40% better accuracy with the help of Catchpoint data.
A key benefit is how Medianova can use Catchpoint to analyze specific locations and identify how its Internet service provider partners can help pinpoint and resolve network problems that are affecting customer experience.
For Medianova customers, the daily monitoring and performance analytics are adding real value as the customers themselves don’t have the time or resources to run performance testing on this scale and frequency. In its own customer survey, 67 percent of Medianova’s customers state that Catchpoint reports are extremely helpful for their own performance improvements. This data can help them with their selection of data centers and how they are rolling out new software and hardware optimizations.
For the business development team, this ability to provide prospects with accurate demonstrations of how Medianova’s CDN solutions could improve performance has proven to be instrumental in winning new clients and growing existing business. Medianova is looking to grow its use of Catchpoint because of their global observability coverage and how they are improving their offering faster than competing tools.
