50 Mobile Performance Stats You Need to Know

Your customers’ experiences on mobile are more important than ever. These 50 mobile performance stats say it all.

MOBILE PERFORMANCE

1. Mobile pages make an average of 214 server requests, and nearly half of all server requests are ad-related. [i]
2. The average weight of the content on mobile sites is 1.49 MB, which takes 7 seconds to load over 3G connections. [ii]
3. The average load time for mobile sites is 19 seconds over 3G connections. [iii]
4. One out of two people expect a page to load in less than 2 seconds. [iv]
5. 85% of mobile users expect pages to load as fast as or faster than they load on the desktop. [v]
6. Mobile sites that load in 5 seconds earn up to 2x more mobile ad revenue than those whose sites load in 19 seconds. [vi]
7. Sites that load in 5 seconds vs 19 seconds observed 25% higher ad viewability. [vii]
8. Sites that load in 5 seconds vs 19 seconds observed 70% longer average sessions. [viii]
9. Sites that load in 5 seconds vs 19 seconds observed 35% lower bounce rates. [ix]
10. Latency for major mobile carriers in the US ranges from 340 to 362 milliseconds per request. [x]
11. In 2011, almost half of all pages served to mobile contained fewer than 25 total requests. [xi]
12. Today, 1 out of 5 pages contains 100 or more resource requests and more than half of all pages contain 50 or more requests. [xii]
13. The average page served to mobile has grown by 203% since 2011. [xiii]
14. In 2011, only 2% of all pages served to mobile devices used custom fonts. In 2015, that number has increased 48%.[xiv]
15. The average page served to mobile is 3X bigger than it was four years ago. [xv]

MOBILE USAGE

1. 75% of Internet users went online via a mobile device at the end of 2015. [xvi]
2. In many countries, including the US, more searches take place on mobile devices than on computers. [xvii]
3. The percentage of people making mobile purchases steadily increased to 30% in Q4-2015 (24% on a phone and 6% on a tablet) and the frequency of mobile purchases increased 35%.[xviii]
4. 60% of customers seek discounts and sales, 36% seek product reviews, and 35% seek product information, via mobile ads. [xix]
5. 57% of tablet users conduct product searches at least once a week, compared to 37% of desktop users. [xx]
6. By 2020, there will be roughly 6.1 billion mobile users. [xxi]
7. Wi-Fi and mobile-connected devices will generate 68% of all Internet traffic by 2017. [xxii]
8. There are more mobile Internet users than desktop Internet users; 52.7% of global Internet users access the Internet via mobile, and 75.1% of US Internet users access the Internet via mobile. [xxiii]

COST OF POOR MOBILE PERFORMANCE

1. 46% of people say that waiting for pages to load is what they dislike the most when browsing the web on mobile devices. [xxiv]
2. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. [xxv]
3. 65% of consumers say that a poor online experience has a direct impact on their opinion of a brand. [xxvi]
4. 39% of mobile users are not happy with their online experience due to slow pages and mobile site freezes/crashes. [xxvii]
5. 46% of mobile users would abandon a page if it did not load within 3 seconds. [xxviii]
6. Tablet users are 33% less likely to purchase from a company online if they experience poor site performance, 46% will go to competitor websites, and 35% are less likely to visit the problematic website on any platform. [xxix]
7. Every one-second delay in web page load time could lead to $1.6B in annual losses for major online merchants. [xxx]
8. 52% of customers are less likely to engage with a company due to a bad mobile experience. [xxxi]
9. 30% of dissatisfied mobile shoppers say they will never return. [xxxii]
10. 36% cited slow load times as the cause of abandonment on mobile travel sites. [xxxiii]

M-COMMERCE

1. B2C mobile commerce sales in the US are valued at an estimated $83.93 billion. [xxxiv]
2. eMarketer estimates US retail m-commerce sales will reach $123.13 billion in 2016. [xxxv]
3. In 2015, mobile influenced over $1 trillion in retail sales. [xxxvi]
4. 27% of US smartphone owners purchased via a retail mobile app. [xxxvii]
5. Nearly a quarter of respondents said they have between six and ten retail apps on their smartphones as of April 2016. [xxxviii]
6. More than half of all time spent on retail sites takes place on a mobile device. [xxxix]
7. Mobile shopping cart abandonment rates are higher (at 97%) than desktop shopping cart rates (at 70 – 75%).[xl]
8. 82% of people consult their phones regarding a purchase they’re about to make in a store. [xli]
9. 30% of all online purchases took place on mobile (24% on a phone, 6% on a tablet). [xlii]
10. By 2019, 25% of all global online travel bookings will be from mobile devices. [xliii]
11. 50% of all online travel bookings in the US are expected to occur via mobile device in 2016, yet only 24% of the top 100 mobile travel sites loaded in the ideal time of 4 seconds or less across devices. [xliv]

INVESTMENT IN MOBILE

1. Only 14% of companies Forrester surveyed use mobile to transform their customer experiences. [xlv]
2. 77% of retailers have sites optimized for smartphones. [xlvi]
3. Only 25% of companies will fully integrate mobile into their overall business strategies to transform their customer experience. [xlvii]
4. In 2014, retailers spent an average of $1.2 million on smartphone investments and $550,000 on tablet investments. [xlviii]
5. Mobile search ads were estimated to be $12.85 billion in 2015, over 50% of the search market. [xlix]
6. Mobile advertising spend is projected to account for 60.4% of all digital advertising spend by 2016 and 72.2% of all digital advertising spend by 2019. [l]